Obviously, this interaction may lead to more: another user might get involved, and your customer might contact you later with questions or requests, but in its nature, it's a short-term personal interaction. Social monitoring is happening at the micro-level: your team sees a customer's mention and depending on its content, either you thank them for a positive review or address their problem and try to help just like any other customer care team would. Let's go through these qualities one by one to fully understand the core distinctions between social listening and monitoring. Here's a convenient table of all the differences: It's seen in the goals you set, the approach you choose, the scale, the tools you use, and the complexity of the social listening process. If we dig deeper into the issues of social listening vs monitoring, the difference between these two is extremely visible. There’s a huge difference between social media monitoring and social listening, despite everyone and their mother using these two popular terms interchangeably. Both these terms apply to the act of interacting with publicly available social media posts and meta-information you get from them for your company's benefit. What’s the difference between social media listening and social media monitoring (and why does it matter)? This is especially relevant when we talk about social listening vs social media monitoring. But not every marketing concept is as clear. Social media marketing, just like any other industry, operates in both more straightforward and more complex terms, and this social listening vs monitoring business is not exempt from that.įor example, ‘authentic content’ is a term that is easy to understand (and also an important caveat in millennial marketing) - it is what it says on the tin. Social media monitoring describes the process of searching for, collecting, and interacting with individual mentions, meanwhile, social listening focuses not on individual mentions, but large sets of online data and and analyses information for strategic insights. While both social listening and monitoring collect online mentions of your keywords, they are different. And it's actually a great conversation to have with your marketing team that can lead to a deeper understanding of marketing. One of them is "How do monitoring and social listening compare?". Once we get passed the question "What is social listening?" there are many more to come.
The difference between social listening and social monitoring
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